LiveOps & monetization platform for games

Launch events, personalize offers, and run monetization experiments without new builds.
Balancy centralizes LiveOps control so teams can iterate faster and grow revenue.
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Balancy dashboard

Trusted by

Lion Studios
Kwalee
Game Garden
Joygame
Nukebox

Accelerate LiveOps.
Maximize Player LTV.

Focus on the creative part of game operations while Balancy streamlines content delivery
and helps you test fresh LiveOps ideas, driving metrics growth.

LiveOps Suite

Run LiveOps events, calendars, and experiments without engineering changes or new builds. Balancy gives product teams a single control center to launch events and track performance.
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Battle Pass
Conditions
Points
&&
Dates
12 Jun 2023, 14:00
18 Jun 2023, 14:00
100 Free Gems Gem X 50
Premium Gems Gem X 100
200 Free Gold Gold X 10
Premium Gold Gold X 50
300 Free Life Life X 1
Premium Life Life X 3
400 Free Bomb Bomb X 1
Premium Bomb Bomb X 3
500 Free Chest Chest X 1
Premium Chest Chest X 3

Monetization engine

Build a powerful monetization system with the flexibility to evolve over time. Segment players and dynamically tailor shop, special offers, and ads to different player profiles to maximize revenue.
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Game Shop
Box of Gems
Gems
Gems Gem X 10
$1.99
Bag of Gems
Gems
Gems Gem X 50
$8.99
Chest of Gems
Gems
Gems Gem X 100
$15.99

CMS

Manage game content and roll out updates without app releases or engineering support. Balancy’s CMS gives designers a user-friendly, secure environment with built-in data validation.
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September
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
🗓️ Game Event
Adventure Event — 123.4K users
Tournament Event — 163.7K users
Free Gems Fever — 98.3K users
Sale
Sale
Sale
🎁 Game Offer
Adventure’s Backpack — $31K
Welcome Pack — $23K
💊 A/B Test
Pricing Test — 5.2K users
TBattle Pass Test — 3.1K users
Welcome Pack Test — 78.9K users

Visual scripting

Personalize player experiences and unlock growth without engineering support. Balancy’s visual scripting tool lets product teams create and A/B test monetization and engagement scenarios effortlessly.
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Visual Scripting

Development toolkit

Integrate easily into your workflow for a streamlined and efficient process.
Enjoy exclusive perks and valuable features at no extra cost.
SDK or self-hosting
Start in one day via easy and secure SDK integration. Alternatively, opt for self-hosting to align with your enterprise standards.
Secure cloud storage
Safeguard your players’ progress in a secure cloud storage.
Integrations
Connect Balancy with your BI and MMP fostering unified data exchange for optimal efficiency.
Code generation
Turbocharge your engineering team with automated code generation.
IAP validation
Protect your game from fraud with a robust back-end payment validation.
CDN storage
Enjoy the convenience of our CDN which comes together with the platform for free.

Happy Balancy clients

Lion Games Review Game
Balancy has been great at offering a high level of remote configuration to our games! We leverage it to set up and manage complex LiveOps features with ease. The team's proactive support and collaboration have been instrumental in enhancing the product daily!
Matryoshka Review Game
Balancy gives all the power to operate a live game without burdening the dev team. Our game product team can scale LiveOps super fast now!
Hexacore Review Game
In our merge game, we have a lot of content that needs to be stored, managed, and A/B tested – such as chests, boosters, quests, and more. Balancy streamlines the whole content management workflow for us, saving hours of work and preventing human errors. This is a unique solution on the market and the future of LiveOps in games.
Gear Games Review Game
Embedding Balancy into our core framework has revolutionised how we prototype and deploy LiveOps-enabled games. The platform's robust capabilities have accelerated our development cycles, allowing us to quickly iterate on gameplay designs while implementing dynamic features that adapt to player behavior.
Hot Siberians Review Game
Balancy transformed our approach to monetization experiments, allowing us to explore opportunities that were previously out of reach due to busy pipeline. Thanks to Balancy, our game designers can effortlessly test new ideas and grow metrics without burdening the development team.
Gear Games Review Game
We’ve migrated to Balancy with a live game from our homegrown solution. While it took some time, it was totally worth it! Now we can easily add new events and offers to the game, and manage our game content effortlessly.

Check our blog for useful resources

Kwalee accelerated development cycles and grew ARPDAU using Balancy's LiveOps tools
Monopoly
Monopoly GO! by Scopely: in-game shop deconstruction
Merge Mansion
Balancy raises $700K to revolutionize gaming LiveOps and monetization
Game Drive
Balancy and Pixonic share LiveOps best practices at GameDrive
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