Designing in-game offers that feel fair, timely, and rewarding is one of the hardest parts of LiveOps. Every bundle or discount shapes how players perceive value and trust your game’s economy.
This guide shares best practices for product managers and monetization designers to craft offers that engage without exploiting—drawing on real examples from top games and revealing nine proven archetypes that balance emotion, personalization, and long-term revenue.
Chapter 1. Foundations of offer design
Chapter 2. Passes & subscriptions
Chapter 3. Gacha & lucky draws
Chapter 4. First-time purchase packs
Chapter 5. Utility & ad-removal offers
Chapter 6. Chain deals & event bundles
Chapter 7. Progression-based offers
Chapter 8. Contextual “save” offers
Chapter 9. Behavioral & personalized offers
Chapter 10. Upsell & post-purchase paths
Chapter 11. Expert insights
Michael Khripin is a game industry veteran with 25+ years of experience. His background includes big companies like Wargaming and Nexters, as well as collaborations with smaller studios as an independent consultant. In his latest role as the Product Owner at Nexters, he was responsible for LiveOps of Hero Wars Mobile.
Today, Michael is the Product Owner and LiveOps expert at Balancy. He promotes the idea that a thoughtful approach to monetization can improve games’ experiences without compromising profitability.