RFM Segmentation to Help You Personalize In-Game Offers

The focus of attention of any game developer is always on users who bring money in – paying users. You must treat them very carefully and keep them engaged as long as possible. To take better care of your paying users, you need to understand their needs and be able to personalize their experience to… Continue reading RFM Segmentation to Help You Personalize In-Game Offers

In-Game Shop Segmentation Tactic to Increase Average Check

To increase your game LTV, you need to treat each of your users differently. Of course, in most cases, it’s impossible to track each user individually and make so many unique offers. That’s where segmentation comes in handy. It’s easier to group users into segments based on some criteria and then target each segment with… Continue reading In-Game Shop Segmentation Tactic to Increase Average Check

Special Offers and Two Alternative Ways to Add Them to Your Game (JSON vs Balancy)

An in-game shop is an essential part of any free-to-play game. It is the place that makes money for you. I know a lot of stories when a developer was able to increase their revenue multiple times only by applying different changes to the store, without changing the game itself. What to sell in the… Continue reading Special Offers and Two Alternative Ways to Add Them to Your Game (JSON vs Balancy)

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Categorized as Battlecards

How to Manage Item System in a Survival Game (My Experience as a Developer)

Epic Raft by Red Machine

Survival games are an extremely popular genre, and they give excellent opportunities for IAP monetization thanks to a rich variety of items. I had an experience building a survival game recently and wanted to share it with you to help you to avoid many pitfalls. If you come up with any questions while reading this,… Continue reading How to Manage Item System in a Survival Game (My Experience as a Developer)

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Categorized as Game design