Balancy webinar #2 How to build and personalize your game shop

A game shop tailored to player needs is your gateway to increasing revenue. This is a Balancy webinar #2, where the team unlocks secrets to building and personalizing your game shop.

In this session, we’ve covered:

  • Game shop structure 101;
  • Design elements proven to boost conversions;
  • Segmentation strategies for personalized shopping experiences;
  • Implementing dynamic and flexible game shops in Balancy.

The audience had a chance to ask questions directly to Balancy’s founder, Pavel Ignatov, and our LiveOps expert, Mike Khripin.