This article discusses how to add a powerful “No Ads” offer to hybrid casual games. We will deconstruct successful “No Ads” designs from popular games and then look into how their strategies can be implemented with Balancy.
“No Ads” is very likely the first purchase players will make in your hybrid casual game. We collected some successful designs for these offers and noted the details that make them powerful.
1️⃣ 🏛 The “classic” implementation of “No Ads” implies there is a bundle (usually a starter pack), which includes the main item “No Ads” to remove forced/all ads forever + several filler items (currencies, boosters, etc.). Examples include:
🎮 My Perfect Hotel (Say Games):
• There are two packs—a cheaper “No ADS Pack” for €9.99 and a “Premium Pack” for €22.99 with a wider variety and quantity of filler items. By introducing the second option, the game gives a chance for high spenders to leave higher checks.
• The presence of filler items increases the perceived value of a bundle.
• Offers’ prices are hidden in the in-game shop view. They are only revealed after clicking the green “Get” button, which can be used for click-analytics purposes.
🎮 Mobcontrol (Voodoo):
• Just like the previous example, the game features two starter pack options — for €9.99 and €29.99.
• Among filler items, there are skipits—tickets to skip rewarded ads (a typical resource in Voodoo’s games).
• The “0/2” counter encourages players-“achievers” to buy both packs.
🎮 Heroes vs Hordes (Swift Games):
• Heros vs. Hordes by Swift Games created a beautiful “No-Ads” pack, which they named “Premium Experience”.
• The pack allows to remove ads forever, and gives several filler items.
• Looks pretty usual, right? Except for one detail – the filler items are a daily gift, which a player will get after daily login into the game. This design is aimed at increasing the game’s retention.
2️⃣ ⏳ The time-limited implementation of “No Ads” means that a player can pay to remove ads only for a limited period of time.
🎮 𝗛𝗲𝘅𝗮𝘀𝗼𝗿𝘁 (Lion Studios):
• Features two packs—a slightly cheaper option for €9.99 without any filler items(!) and a more expensive bundle with boosters for €12.99.
• The game takes a brave approach by offering No Ads for just 30 days at a standard industry price point of €9.99, which gives additional monetization potential to work with loyal players later on.
• These offers remove only full-screen ads but keep rewarded ads and even banners.
🎮 𝗨𝗯𝗼𝗮𝘁 𝗔𝘁𝘁𝗮𝗰𝗸 (Voodoo):
• Features two “No Ads” packs but presents them in a subscription-like view with three choices: “Play with Ads” for free, a “Welcome Pack” for €1.99, and a “Premium Pack” for €5.99.
• “Welcome pack” removes forced ads only for a period of 4 days, which is a great option to convert small spenders into their first purchase and then monetize them again after they get used to a premium no-ad experience.
• Developers list the benefits of making a purchase, like faster progression and battery savings, adding value to the offer without any extra filler items.
Here is a video tutorial on how to add an effective “No Ads” pack to your game with Balancy: