LiveOps is a game of timing. The studios that win aren’t just running great events – they’re running the right events at the right moment.
Balancy’s latest update helps to solve this task with public holidays recommendations – a smart new layer on top of the existing calendar dashboard that surfaces upcoming holiday opportunities, suggests proven mechanics, and gets your team moving fast!
The problem
Even experienced LiveOps teams lose track of what’s coming. Between managing active events, reviewing A/B test results, and coordinating across departments, it’s easy for a regional holiday to slip by unnoticed until it’s too late to launch anything meaningful. Smaller studios without dedicated LiveOps managers feel this even more acutely.
The result? Inconsistent event cadences, reactive planning, and calendar gaps that hurt retention and revenue.
What’s new: public holidays recommendations
Starting now, Balancy’s dashboard surfaces intelligent suggestions for upcoming LiveOps events tied to public holidays – both global occasions and regional ones relevant to your player base.
Each recommendation includes:
- Typical mechanics – concrete mechanics suggestions tailored to the holiday.
- Industry stats – data on how similar events have performed across the industry, giving your team a baseline for expectation-setting and goal definition.
These aren’t just informational cards. Each suggestion connects directly to your scheduling workflow. You can create a new game event directly from the recommendation and drop it straight into your own calendar.
How it fits into the in-game events calendar
Balancy’s calendar dashboard is already a central part of how teams plan and coordinate LiveOps. It gives studios:
- A visual schedule of all events and tests running in one place.
- Live sync with remote config, so changes happen in real time.
- Performance data reducing the need for separate reporting tools.
The public holidays recommendations layer sits on top of this foundation. Think of it as a proactive co-planner – one that watches the calendar ahead of you and flags what’s worth considering.
Keeping it optional
Not every studio needs this nudge. Teams with mature planning cycles may prefer a cleaner dashboard. Balancy accounts for this: the feature can be disabled entirely via the “Holiday planning reminders” toggle in your user account settings.
The bigger picture
The best LiveOps calendars aren’t reactive: they’re built months in advance, with room to adjust as conditions change. Public holidays recommendations is a step toward making that kind of proactive planning accessible to every team, regardless of size or experience level.
For studios still managing events in spreadsheets, this is a compelling reason to centralise. For studios already on Balancy, it’s one more reason to use the dashboard, where LiveOps planning belongs.