We are thrilled to announce our partnership with Amanotes, the world’s #1 music games company from Vietnam!
The collaboration will see Amanotes integrate Balancy platform to centralise LiveOps and accelerate the development of IAP offers and in-game events across its library of more than 30 music games, including chart-topping titles Magic Tiles 3 and Tiles Hop.
The operational challenge of large portfolios
Amanotes has spent over a decade building some of the world’s most downloaded music games, driven by a simple mission: “Everyone can music”. Today the company has over 4 billion downloads and 70 million monthly active players.
But that scale brings an operational challenge: launching events, configuring IAP offers, and testing new mechanics has to happen across dozens of titles simultaneously, each one requiring its own engineering time.
Building that infrastructure in-house wasn’t the answer. A comparable solution would take upwards of a year to develop – time better spent shipping and operating games. Amanotes chose Balancy instead.
Removing engineering bottlenecks and raising the cadence
The relevance of this partnership is also an industry-wide one. According to GameRefinery data, the number of events in top free-to-play games increased 35% between May 2023 and January 2025.
LiveOps teams face shorter development cycles, heavier content demands, and growing pressure to scale proven systems faster. For large portfolio publishers, the bottleneck is rarely creativity – it’s execution.
Balancy addresses this challenge as a no-code LiveOps platform built by ex-game developers. It enables product teams to launch in-game events, personalize offers, run A/B tests, and manage content remotely without releasing new app builds.
For publishers running multiple titles, Balancy acts as a centralized LiveOps control hub. With cross-project templates, teams can replicate and reskin successful configurations across games. So each new title inherits what already works, rather than starting from scratch.
Companies such as Lion Studios (a Tripledot Studio), Kwalee, and now Amanotes use this approach to bring new titles to market faster and keep their portfolios moving in sync.
New perspectives
The partnership reflects a broader shift taking place across the mobile games industry. Companies with large portfolios are moving away from rebuilding LiveOps infrastructure on a game-by-game basis and toward centralized platforms with templates that let product teams move fast and operate independently.
For Amanotes, this partnership means product teams can now deliver content across their entire portfolio and launch new titles to the market faster, with fewer engineering bottlenecks.
