About us

Mission

We are building the “magic sword” for game teams to grow player LTV.

Modern games are living products that evolve through LiveOps – new content, events, and monetization updates delivered after launch.

But most studios still rely on internal tools, spreadsheets, and engineering-heavy workflows to manage LiveOps. These systems are slow, fragile, and require developers to spend time on operational tasks instead of building the game.

Balancy is built by ex-game developers to change that.

It’s a no-code LiveOps platform that gives game designers, product and monetization teams full control over content, economy, and experiments without constant engineering support.

With Balancy, teams of any size can scale LiveOps and achieve maximum profitability.

The team

The Balancy founders, Y Combinator alumni, have teamed up with experts from Wargaming, Nexters, AppsFlyer, and Miro. Together, they’re crafting unmatched tools designed to elevate your LiveOps workflow.

Pavel Ignatov
CEO & Co-founder
Andrei Apanasik
CTO & Co-founder
Julia Iljuk
Head of Growth
& Co-founder
Ana Bogacheva

Business Development Lead

Mark Malabanan
Frontend Engineer
Mike Khripin
Product Owner
+5 more talented team members
are building the future of LiveOps in games.
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