In this webinar, we shared a detailed deconstruction of Coffee Pack—a hybrid-casual title from Voodoo—through the lens of monetization design and LiveOps systems.
The session was hosted by Antonina Belova and led by Michael Khripin (Product Owner at Balancy), who guided the analysis and interpreted design decisions as product hypotheses, not as confirmed input from the studio.
We explored why Coffee Pack is a compelling case study in the 2025 hybrid-casual market—how it combines fast, accessible gameplay loops with deeper systems for progression, events, and monetization, and where it deliberately diverges from established market patterns.
In this session, we covered:
✨ How Coffee Pack balanced ads and in-app purchases, including revive flows and contextual offers
✨ Daily missions and progression structure, with attention to claim logic and UX friction points
✨ A unique “super booster” mechanic and its role in win-streak motivation
✨ Season pass design choices, including cadence, pricing, and reward structure
✨ Event economy tuning and comparisons with common hybrid-casual patterns
✨ Shop and offer strategy: chain deals, paid-first entry points, bundle experiments, and visibility tradeoffs
✨ What we would prioritize next to scale LiveOps depth, including mini-games and social layers
✨ Live Q&A on economy risks, revenue drivers, and LiveOps growth levers