For our 10th Balancy webinar, we ran a new format: a live LiveOps deconstruction.
Together with John Wright (CEO at Turborilla) and Michael Khripin (Product Owner at Balancy), we examined how Mad Skills Motocross 3 keeps players engaged, converts them over time, and continues to grow several years after launch.
The session focused on real in-game systems. We walked through onboarding gates, retention mechanics, shop structure, subscriptions, ad monetization, cosmetic content, and season design—highlighting what is working today, what can be improved, and where additional potential exists.
In this session, we covered:
✨ What game studios were prioritizing in 2025
✨ How LiveOps systems in Mad Skills Motocross 3 were designed and interconnected
✨ Hybrid monetization in practice: ads, IAPs, “remove ads,” and offer timing
✨ A distinctive LiveOps approach: reactivating past season passes to extend the value of existing content
✨ Audience Q&A and discussion throughout the deconstruction