About the ebook
Designing in-game shops that are appealing yet ethical, lucrative yet not intrusive, and engaging without disrupting the game balance is a delicate task. Game developers walk a tightrope, balancing the need for profitability with a positive player experience.
This ebook offers best practices for game designers and monetization managers to create in-game shops that resonate with players and drive revenue. It covers every aspect of shop design, from layout essentials for beginners to conversion and personalization techniques for more experienced professionals.
This ebook offers best practices for game designers and monetization managers to create in-game shops that resonate with players and drive revenue. It covers every aspect of shop design, from layout essentials for beginners to conversion and personalization techniques for more experienced professionals.
Contents
Chapter 1. Game shop design 101
Chapter 2. From hybrid casual to complex midcore shops
Chapter 3. Working on conversion
Chapter 4. Dynamic in-game shop
Chapter 5. Case study: How Game Garden grows revenue with a dynamic in-game shop
About the author
Michael Khripin
LiveOps expert at
Michael Khripin is a game industry veteran with 25+ years of experience. His background includes big companies like Wargaming and Nexters, as well as collaborations with smaller studios as an independent consultant. In his latest role as the Product Owner at Nexters, he was responsible for LiveOps of Hero Wars Mobile.
Today, Michael is the Product Owner and LiveOps expert at Balancy. He promotes the idea that a thoughtful approach to monetization can improve games’ experiences without compromising profitability.