RFM Segmentation to Help You Personalize In-Game Offers

The focus of attention of any game developer is always on users who bring money in – paying users. You must treat them very carefully and keep them engaged as long as possible. To take better care of your paying users, you need to understand their needs and be able to personalize their experience to… Continue reading RFM Segmentation to Help You Personalize In-Game Offers

In-Game Shop Segmentation Tactic to Increase Average Check

To increase your game LTV, you need to treat each of your users differently. Of course, in most cases, it’s impossible to track each user individually and make so many unique offers. That’s where segmentation comes in handy. It’s easier to group users into segments based on some criteria and then target each segment with… Continue reading In-Game Shop Segmentation Tactic to Increase Average Check