Hybrid-casual games continue to dominate the mobile market by combining the accessibility of hypercasual gameplay with the monetization depth of casual and midcore. But what does it really take to monetize these games successfully?
In this webinar, we dived into proven strategies and fresh tactics for building and running a commercially successful hybrid casual game in 2025. We did it together with our special guest – ๐ ๐ถ๐๐ต๐ฎ ๐๐ฒ๐๐๐ฒ๐ฟ๐ธ๐ต๐ถ๐ถ, ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ ๐ฎ๐ ๐๐๐ฎ๐น๐ฒ๐ฒ and creator of the YouTube channel โMisha about monetizationโ (https://www.youtube.com/@Mishaaboutmonetization).
In this session, we discussed:
โจ What the top-performing hybrid casual games and studios have in common.
โจ How to introduce monetization that feels seamless and player-friendly.
โจ The art of balancing ad revenue and in-app purchases.
โจ Why templatization is a game-changer for hybrid casual devs in 2025.