Balancy webinar #9. How to monetize hybrid-casual games effectively in 2025

Webinar 9

Hybrid-casual games continue to dominate the mobile market by combining the accessibility of hypercasual gameplay with the monetization depth of casual and midcore. But what does it really take to monetize these games successfully?

In this webinar, we dived into proven strategies and fresh tactics for building and running a commercially successful hybrid casual game in 2025. We did it together with our special guest – ๐— ๐—ถ๐˜€๐—ต๐—ฎ ๐—•๐—ฒ๐˜‡๐˜ƒ๐—ฒ๐—ฟ๐—ธ๐—ต๐—ถ๐—ถ, ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐—ฎ๐˜ ๐—ž๐˜„๐—ฎ๐—น๐—ฒ๐—ฒ and creator of the YouTube channel โ€œMisha about monetizationโ€ (https://www.youtube.com/@Mishaaboutmonetization).

In this session, we discussed:

โœจ What the top-performing hybrid casual games and studios have in common.
โœจ How to introduce monetization that feels seamless and player-friendly.
โœจ The art of balancing ad revenue and in-app purchases.
โœจ Why templatization is a game-changer for hybrid casual devs in 2025.

Get a free ebook