You’ve probably heard about ‘starter packs’ and how they magically convert new players into first-time payers. Another effective tactic that can be used with a similar intention is called a ‘first purchase bonus’.
Here we will define what this term means and spy a little on how other developers present such bonuses to players. Read this article until the end to learn how to add this highly effective tactic to your in-game shop – explained in our video tutorial.
What is a ‘first purchase bonus’ and why do you need it?
After buying a pack of hard currency for the first time, players get a significant amount of currency as a bonus. In many cases, they are given the same amount they’ve paid for, but for free.
The bonus can be presented in different ways: ‘buy one pack and take an extra one for free’, ‘get double value for the same money’, or ‘receive a fixed amount of currency as a gift’. This way or another, players see that for the first purchase they will be given a much bigger value than it is originally meant.
Since such an offer can work for each currency pack independently, developers often prepare a whole line of bonuses. After buying the cheapest pack, players can continue buying hard currency and, eventually, reach the highest price point (while having the bonus available every time they buy a more expensive pack).
This way, the ‘first purchase bonus’ tactic does not only convert players into payers but also grows your average check, which is a pretty good metric as well!
A thing to remember: ‘first purchase bonus’ is an offer without a time limit. Players can make a payment when it’s convenient for them. However, the offer is always in front of their eyes in your store, so it should not take a long time until they discover it and buy.
Examples of bonuses in successful games
Let’s see how a ‘first purchase bonus’ tactic has been implemented in some well-known games.
Mobile Legends Adventure
Game of Thrones
Tower of Fantasy
How to set bonuses in Balancy
After watching all these cool examples, you may want to repeat them in your game.
So, how can you implement a ‘first purchase bonus’ system in Balancy? Easy-peasy! Just watch the following short video and you will realize that you’re just a few minutes away from using this powerful monetization tool.