About us

We are building a “magic sword” for teams of any size to grow LTV.

Games today are dynamic, evolving experiences. LiveOps — an ongoing game management strategy — allows game developers to enhance player experiences, improve retention, and drive revenue by delivering regular content updates, implementing personalized monetization strategies, and analyzing real-time data.

While LiveOps presents numerous growth opportunities, developers must navigate challenges such as balancing player expectations with monetization, addressing technical issues, allocating resources effectively, ensuring security, and adapting to privacy changes. Companies are stuck with in-house-built solutions that are slow, prone to human error, and require coding skills and the involvement of teams that should be focused on other, more important tasks, like building the actual game!

Balancy is built by ex-game developers and aims to create the industry standard for LiveOps in games and apps. It is a workspace for game designers and monetization managers that provides no-code tools for fine-tuning game balance and monetization. With Balancy, teams of any size can scale LiveOps and achieve maximum profitability.