With CPI on the rise and monetization challenges growing, mobile game developers are turning to in-app purchases to boost LTV. In last year’s session at PGC Helsinki, Julia Iljuk from Balancy highlighted a key strategy to maximize revenue: special offers.
Key session points:
- Market overview: Special offers have become powerful revenue drivers, helping games generate 2-3 times more revenue, especially when paired with LiveOps.
- Effective triggers: Using psychological triggers, smart placement, and in-game events can make special offers irresistible to players.
- The power of segmentation and personalization: Segmenting players and delivering tailored promotions at the right time boosts conversions and player engagement.
- Case studies: Real-world examples from top games like Monopoly Go!, Coin Master, and Royal Match—alongside Balancy’s in-house cases of Two Desperados and Hot Siberians—showcase how personalized strategies can encourage spending and grow LTV.
Julia’s talk emphasizes that with the right tools and strategies, special offers can be a game-changer for mobile developers looking to enhance monetization. Check it out the full recording here:
Would you like to learn how to make powerful special offers in your game with the Balancy LiveOps & Monetization platform? Book a demo with our team.