The webinar #5 is inspired by the newly released eBook from Balancy, “Best Practices for In-game Shops,” which has gone viral and been featured by major industry media outlets, such as PocketGamer.biz and others.
To give more value to insights from the book, we’ve brought in Michal Korek, a Product Manager at Ten Square Games (the top-grossing mobile gaming studio in Poland) and previously the leader behind the hit game Hunt Royale by Boombit.
In this exclusive session Michal Korek and Michael Khripin (the book author and Product Owner at Balancy) have covered:
- In-game shop conversion strategies and case studies with data illustrating effective tactics;
- Advanced segmentation and personalisation methods and tools to implement them;
- Additional revenue sources for your in-game shop, including subscriptions and sequences of offers.
Here is the recording of the session:
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