Author: Pavel Ignatov

Previously, we delved into various special offers that are used to convert players into single-time purchases. But there is a way to keep players even more engaged and invested in …

In-game events and celebrations can boost player engagement and improve retention rates. However, how can they also drive monetization? You will find the answer in this article about LiveOps bundles. …

Let’s look at FOMO – the fear of missing out. A game mechanic that uses it at maximum volume is a ‘one-time offer’. If this offer is gone, it’s gone.  …

In one of the previous tutorials, we covered ‘repeatable limited-time offers’. Today we will talk about its sibling tactic – a ‘one-time LTO’, which is also a limited-time offer but …

Is selling premium currency still fun? Not really if it comes alone. Creating bundles and offering currency with other items for added value is proven to be more effective. This …

Every successful free-to-play game usually has an in-game shop with various virtual goods players can buy. However, creating an in-game shop and filling it in with content is not enough. …

Yet another tool to increase conversion into purchases for hard currency are repeatable ‘limited-time offers’ (LTO for short). What is it, and why do you need it? Under the hood, …

You’ve probably heard about ‘starter packs’ and how they magically convert new players into first-time payers. Another effective tactic that can be used with a similar intention is called a …